GoodRoots is a new rent-to-own housing platform that makes homeownership attainable for everyone in high-cost neighborhoods. We've re-engineered the path to homeownership so you can move into your dream home today and buy when you're ready.
Browse our exclusive available properties or go house hunting on the open market!
Move into your dream home by purchasing just 1% of the equity today. No closing fees, no mortgage, no security deposit. Just home sweet home.
Build equity in the home with every monthly payment. Your home equity appreciates with the value of the home, so you can grow your wealth with home price appreciation even while you rent. Add more to your balance anytime to grow even faster.
Once you get to 5% home equity, you can purchase the home or continue renting for up to 10 years until the time is right for you. If the home isn't a fit, you can move into another home in our collection or cash out and walk away (less a redemption fee). We'll help you every step of the way with personalized homebuying tools.
Simply put, we win when you win. Unlike traditional rent-to-own companies, GoodRoots doesn’t make money by charging you fees. Our unique model combines the best of homeownership (wealth generation& housing security) with the best of renting (flexibility and low cost) to make ownership in high-cost communities accessible for all.
When the value of your GoodRoots home grows, so does the value of your Home Equity. This gives you the wealth-generating power of homeownership years before you’re ready to buy.
You're In Control
Don’t let landlords decide when you need to move out. With GoodRoots, you lock in your home for at least 10 years, giving you and your family the peace of mind you deserve.
No Long-Term Commitments
Minimum lease term is just one year and you’re under no obligation to buy! Continue to rent with us and build Home Equity until the time is right for you. If the home isn’t a fit, you can take your Home Equity and leave, subject to a Redemption Fee, or roll it over into your next GoodRoots home.
Move now, buy later
GoodRoots can save you years.
Typical Residents could own a home years sooner than if they rented elsewhere and kept their money in a savings account.*
Get pre-approved and find your dream home. Instead of a security deposit, you'll contribute 1% of the home value into your new home equity account. New members get a consultation with our real estate experts to set up your personal homeownership dashboard.
Grow with your home
As you rent, grow your home equity balance with every monthly payment. The more you contribute, the more wealth you build from home price appreciation. Monitor your progress towards homeownership using our digital platform.
Prepared by Andrea
Prepared by Andrea
Buy anytime after 5% (or don't!)
Once you achieve 5% home equity ownership, you unlock the option to buy the home from your landlord. If the home isn't a fit, you can move into another home in our platform with zero fees, or cash out your equity (net of a redemption fee) and walk away. We'll help you every step of the way with expert homebuying guidance and educational resources to make the entire process easy and fun.