GoodRoots is a new rent-to-own housing platform that lets renters build fractional home equity while providing above-market returns for real estate investors.
We believe great real estate ownership means investing in strong and resilient communities.
Real estate ownership should be fair and transparent for everyone involved.
Our unique rent-to-own model means everyone is aligned to keep homes in good condition, and everyone shares in the wealth-building opportunities of homeownership.
A word from our Founder
"Our mission is to unlock access to housing equity for all."
We believe the GoodRoots rent-to-own model creates a better path to homeownership for renters at a fraction of the cost, especially in high-cost housing markets where too many families can't afford a down payment.
Today, over 44 million U.S. households are locked out of the wealth-building benefits of homeownership. GoodRoots is revolutionizing the rental market so they can all put down roots and grow with their communities.
Clint McCoy, CFA
How it works
GoodRoots is the first real estate platform
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Learn why first-time homebuyers in Seattle should wait until they've saved up a 20% down payment before purchasing a home. Discover the benefits and drawbacks and learn more about how to make the right decision for your financial future.